Tuesday 23 September 2008

Apple, Microsoft and Innovation

An article in tech republic inspired me to think about innovation.

In summary, innovation can be borne from fresh perspective on existing ideas and products. Rather than just improving, evolving something new, innovative can enable you to leap frog over an old system or process within the organisation. Always keep it simple and subtle, the biggest changes are the easiest, yet most challenging.

Here's what Patrick Gray from tech republic said about the issue, particularly about Apple and Microsoft's approach.

Whether you’re a junior programmer or CEO, there are myriad opportunities for refinement of new and innovative ideas.

There may be systems or processes that have recently been unleashed on your company and abandoned by the project teams that built them, after the excitement of implementation is over.

A technical breakthrough may be applicable to other systems and processes in the company, and while the most innovative minds are chasing the Next Big Thing - the innovation can be vetted, refined, and institutionalized.

Following the Microsoft example and fostering innovation to the point that you are running from one burning hot concept to the next and leaving a trail of half-baked products in your wake is a great way to burn cash and leave customers partially satisfied.

Perhaps the closest contrast to Microsoft is Apple, particularly on the issue of innovation. While Apple is largely perceived as a trendsetter and technical innovator, most of its products are based on commodity technology. Apple’s personal computer products use the same Intel silicon and architecture as every other PC maker, and the iPhone and iPod are churned out of the same factories in China and use the same commodity components as everyone else. Even the Mac operating system is a variant of Unix, a technology developed in the Jurassic period of computing technology. Apple really is not a fount of innovation; rather they take existing products and concepts and refine them, excelling in adding that last 10% to a product companies like Microsoft have abandoned.


If you would like to discuss change, innovation or are interested in a tax refund from the inland revenue, please call Mark Hopgood on 01732 80 80 67 or email: mark@hopgood.eu


original article
http://blogs.techrepublic.com.com/tech-manager/?p=598&tag=nl.e101

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